How To Price Jobs For Home Service Businesses

Stop Quoting Faster .Start Pricing Correctly.

Most home-service businesses already have quoting tools.

They can send estimates quickly.

Itemize labor and materials.
Look professional.

And yet  they’re still underpaid.

Not because demand is low or work is bad.

But because speed has replaced accuracy.

Almost every tool in the home service business space answers one of two questions:

“How do I send a quote faster?”
“How did the business perform last month?”

What none of them answer is this:

“What should I charge before I quote so this job actually supports my margins?”

That’s the missing layer.

And that’s exactly why this pricing model was built

The Hidden Gap in the Industry

Most businesses don’t have a pricing system.

They have a quoting system.

Quoting is not pricing.

90% of the time prices are built on memory.

What worked last year.
What felt “about right.”
What competitors charge.

But jobs don’t repeat cleanly.

Labor rates shift.
Overhead creeps up quietly.
Margins erode without warning.

So even “good” prices miss the target.

The result?

Busy calendars. Thin margins. Constant pressure.

This Pricing Model Fills the Gap

This Pricing Model is not estimating software.

Not accounting software.
Not a quoting app.

It’s a pricing decision layer.

It helps you build prices using real labor costs, real overhead, and clear profit targets before the quote goes out.

So every job supports the business you’re trying to run.

What Owners Usually Discover

When owners use this model honestly, they usually see:

• Jobs they assumed were profitable aren’t
• Labor underpriced by 10–25%
• Overhead not being recovered at all
• Prices that “felt good” still missing margin targets

Not theory.
Not advice.

Just numbers.

What This Tool Does (And Why It’s Different)

This model helps you:

• Understand your true cost structure
• Build pricing from real inputs instead of gut feel
• Protect margin before the job is sold
• Create clear Good / Better / Best pricing options
• See instantly how small changes affect profit
  

At its core, it answers one question cleanly:

“What should I actually be charging to hit my margin goals?”

Who This Is Built For

This tool is built specifically for home-service businesses under $5M, including:

• Landscaping & lawn care
• HVAC
• Plumbing
• Electrical
• Construction & trades

If you quote jobs, services, or projects — this tool fits.

What You Get

• A standalone Pricing Model
• Delivered as a Google Sheets template
• Locked formulas to prevent errors
• Simple instructions included
• Lifetime access

No software.
No subscriptions.
No dashboards.

How It Works

1. Make a copy of the file
2. Enter your real numbers:
   • Labor rates
   • Overhead assumptions
   • Target profit margin
3. Review pricing outputs : Prices update automatically as inputs change.

Pricing only works when inputs are honest.

Ignored overhead and understated labor will still lead to underpricing.

Garbage in. Garbage out.

Stop Guessing.

Price with control.

Most tools help you work faster.

This helps you work profitably.

It helps you run the business  not just stay busy.

Click ‘I Want This’  Get The Pricing Model And Fill The Missing Layer Your Business Never Had.